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Essential SEO Factors

A human brain retains 10% of what it reads, 20% of what it hears, and 30% of what it sees. This makes it essential to include images in your SEO articles.


Effective SEO strategies can increase visibility and drive website traffic. However, this is not a quick fix and can take months or even years to show results.

Keywords are a critical element of SEO. While some have argued that keywords are obsolete, the fact is that search engines use them to understand a user’s search intent and present relevant content. This is why it is important to have a comprehensive keyword strategy in place.

Keyword research is a time-consuming and labor-intensive process. However, it’s necessary to ensure that you target the right keywords for your business. A well-written keyword list will improve your site’s organic search ranking, and help you drive more traffic to your website.

Singular keywords tend to have high search volume and a lot of competition. For example, if you want to rank for “clothes,” it will be difficult to beat sites like Amazon and Nordstrom. A better strategy is to focus on long-tail keywords, which are more specific and have less competition. This way, you’ll have a better chance of capturing more traffic and converting users.

Keywords are a key aspect of your marketing campaign and should be incorporated into all aspects of your content. This includes page titles, meta descriptions, URLs, image and video file names, internal links, and the main body of your content. You should also include keywords in your social media posts. This will help your SEO efforts and increase your reach on all platforms.

Many people think that using keywords is spammy and turns off potential visitors. This couldn’t be more wrong. Keywords are vital for SEO, and should be used in a way that is natural and effective.

The goal of keyword research is to understand the language and format of the search queries that your target audience uses. This can be done using tools such as Answer the Public, Ahrefs, and Wordtracker. You can also use these tools to narrow down your list of possible keywords by searching for similar terms or determining the demand for each keyword.

Another aspect of keyword research is to identify your audience’s needs and desires. You can do this by analyzing what kind of information they are looking for and where they are in the journey to conversion. For example, if someone is searching for “Mailchimp guides,” it likely indicates that they have some prior knowledge of the product and are at a point where they need assistance.


Content is the cornerstone of SEO, and it’s not something that you can skimp on. In fact, the Periodic Table of SEO Factors begins with “content.” Getting your content strategy right is how you engage, inform, support and delight your audience while also optimizing your site for search engine visibility.

Search engines are primarily focused on delivering useful and relevant results to their users. This is why it’s so important to create quality content that addresses your prospects’ most pressing questions and concerns. This will help you establish yourself as an authority in your niche and attract more customers.

In addition to being useful and relevant, your content should also be compelling and easy to read. This means writing short sentences, using active voice and avoiding passive voice. It should also be well-structured, with clear and logical paragraphs. In addition, you should always make sure that your content is optimized for mobile devices.

Whether it’s blog articles, product pages, about pages, testimonials or videos, a well-defined content strategy is crucial for SEO success. It’s how you establish yourself as an authority in your niche, how you drive organic traffic and how you boost your visibility in the SERPs.

It’s no wonder that 62% of the most successful brands have documented content marketing strategies. This is especially true for small businesses. Unlike traditional marketing methods, which can be costly and ineffective, content is an inexpensive yet powerful way to reach your target audience. In fact, it generates three times more leads per dollar than traditional marketing.

A well-defined content strategy can boost your website’s search engine optimization (SEO). It will help you achieve better organic ranking in Google and other search engines, as well as improve the user experience of your website. It will also help you attract more visitors, which in turn leads to higher conversion rates.

The best way to optimize your content is by conducting keyword research, which will help you identify the keywords that are most popular with your audience. Then, you can use these keywords in your content to ensure that it’s visible to searchers.

Link building

Link building is an essential aspect of SEO, and one that should never be neglected. In fact, it’s often considered the most important factor when it comes to ranking high in search engine results pages (SERPs). The more high-quality backlinks a page has, the higher it will rank. However, it’s important to remember that not all backlinks are created equal. Link building requires a lot of time and effort, but it’s worth the investment in order to increase your website’s visibility.

There are many different ways to build links, and the most effective strategies are usually based on creating valuable content and reaching out to other bloggers or websites in your industry. These strategies can help you generate high-quality backlinks and establish your brand as an authority in your niche.

To start your own link-building campaign, you need something that’s “linkable.” This can be a blog post, tool, research study, or even a graphic. These assets must be of value to your audience in order to attract the attention of other webmasters and encourage them to link to your site. Ideally, you should focus on creating these assets that are relevant to your niche, and then promote them using social media and other channels.

Getting quality backlinks can be difficult, but the benefits of doing so are vast. The first step is to determine who your audience is and what kind of content they need. Once you know this, it’s easy to create a piece of content that fits their needs and will attract the attention of other webmasters.

It’s also important to consider the Page Rank (PA) of the website from which you want to get a backlink. The higher this score, the more authoritative the website is. There are many tools available to check the PA of a website. One of the best is Small SEO Tools.

Another way to build a link is to find a broken link on a popular website and then reach out to the webmaster of that site. You can offer to replace the broken link with a relevant one from your own site.


SEO is a complex field, with many aspects that need to be taken into account. However, there are a few tools that can help businesses stay on top of their SEO game. One of these is Google Analytics. This free tool can be used to track and analyse website traffic, which is a critical element of any successful SEO strategy. Google Analytics also provides a range of SEO-related reports, including keyword performance, assisted conversions, and device-specific reporting.

Using these reports can help marketers identify areas for improvement. For example, if a certain keyword is driving the most website traffic, it may be worth investing in more content targeting that keyword. Another useful tool is the multi-channel report, which identifies the channels that are contributing to the conversions on the website. This can help businesses optimise their websites for better results.

In addition to identifying the best keywords to target, Google Analytics can help SEOs identify technical issues that could be affecting their website. These can include page load speed, mobile responsiveness, and other factors that impact user experience. By analysing Google Analytics data, marketers can determine how these issues are affecting their search engine rankings and make informed decisions to fix them.

Aside from SEO, analytics can also help businesses optimise existing content. By analysing their most popular pages, businesses can identify the keywords that are working and which ones aren’t. This information can then be used to improve the website’s overall structure and optimise the content to rank for those keywords.

In addition to evaluating the effectiveness of an SEO campaign, it’s important to track the results over time. This way, you can adjust your budget and strategies accordingly and ensure that you’re getting the most bang for your buck. In this way, you can keep on improving your SEO and achieve the results that you want. It’s important to note that paid ads and social media marketing are still very relevant, but that organic traffic is still the gold standard in terms of generating genuinely interested visitors to your website.