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Self Taught Search Engine Optimization (SEO)
Learn Everything About SEO
 

Self Taught SEO is written and authored by myself, Ant Onaf, I am a self-proclaimed and self-taught search engine optimization professional.  Self Taught SEO is a work in progress, which is being updated regularly, so always check back for new information.  It's where you will learn the fundamentals to successfully rank virtually any website on all major search engines.  Self Taught SEO is a free SEO reference guide and online SEO book.

If you are asking yourself why I am giving this away for free, I'm not -- it's already free.  Everything you will learn here is basic knowledge in the search engine optimization community.  You can get this same information as I did, over the web and by being an active participant in the SEO community, this site just puts that information in one place.  SEO is no secret and there is not any magical thing that happens to rank a website, its pure effort and strategy.  I provide you the strategy and you provide the effort.  Not everyone will have the time, desire, or aptitude it takes to be an SEO or perform SEO task.  Also, many will rather focus on their business instead of the daily SEO tasks -- the old saying is "Just because you know how to count money doesn't mean you want to be your own accountant.  Leave the professional work to the professionals and run your business."  In cases like this many will still seek professional SEO services, so feel free to contact me so we can discuss your SEO needs and budget.  If you are pursuing a career in SEO, an active SEO, or a self marketer  then please continue reading and enjoy!

   
 

Introduction >>>

 

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 | The Beginners Guide

CHAPTER 2 | Web Tracking & Web Log Analysis

CHAPTER 3 | Keyword Targeting

  • Keyword research & analysis
  • Keyword popularity
  • Keyword density
  • Non-popular keywords
  • Misspelled keywords
  • Long tail keywords
  • Pay per click vs. organic keywords
  • Keyword research tools
  • Keywords are for humans not search engines

CHAPTER 4 | SEO Web Hosting

  • Domain names
  • Unique Class-C IP addresses
  • Shared web hosting
  • Virtual web hosting
  • Dedicated web hosting
  • Microsoft Internet Information Server (IIS)
  • Apache web server
  • Programming languages

CHAPTER 5 | On-Page Search Engine Optimization

  • Page loading
  • Friendly url's
  • Navigation & human interaction
  • Coding & design standards
  • Meta tags
  • Page content
  • Internal link architecture
  • Images & alternate text
  • Redirects
  • Robots & spiders (crawlers)
  • Page Errors
  • Sitemaps
  • Advertisements & monetization zones

CHAPTER 6 | Content is King

  • Why is content king?
  • Keyword targeted content
  • Keyword rich content
  • Writing for search engines
  • Wordsmith
  • Article writing
  • Press release writing
  • Syndication & distribution
  • RSS Feeds & XML
  • Blogging
  • Duplicate content

CHAPTER 7| Local Search Marketing

  • Local search listings
  • Yellow pages
  • Business directories
  • Classified advertising
  • Generating reviews

CHAPTER 8 | Paid Search Marketing & Contextual Advertising

  • Pay Per Click
  • Google Adwords
  • Yahoo! Search Marketing
  • MSN AdCenter
  • Landing page optimization
  • Powerful ad copy

CHAPTER 9 | Link Building

  • Anchor text
  • Natural (organic) links
  • Artificial links
  • Strategic inks
  • Directory links
  • Link farms
  • One-way links
  • Reciprocal links
  • Three-way & Multi-way links
  • Power linking
  • Free links
  • Paid links
  • White links
  • Grey links
  • Black links
  • Deep linking
  • Single page links
  • Sitewide links
  • Blog comments
  • Signature links
  • Member profile links
  • Link baiting

CHAPTER 10 | Networking & Social Media

  • Blogging software
  • Blog marketing
  • Social networking
  • Social media marketing
  • Buzz marketing

CHAPTER 11 | Traffic Generation

  • Pop-Ups & pop-unders
  • Hits generators
  • Paid to surf advertising
  • Blog reviews
  • Traffic Exchanges

CHAPTER 12 | Internet Marketing (non-SEO)

  • Email marketing
  • Graphical and banner advertising
  • Affiliate marketing
  • Viral marketing

CHAPTER 13 | Traditional Marketing

  • Word of mouth referrals
  • Print advertising
  • Broadcast media advertising
  • SEO seminars, conferences, etc.
  • Local traditional marketing & Chamber of Commerce
  • Upselling

CHAPTER 14 | Monetization & Profits

  • Ad zones & positioning
  • Affiliate ad publishing
  • Pay per click ad publishing
  • Graphical ad publishing
  • Pop ad publishing
  • Pay per blog post
  • Text link ad publishing
  • Acquisitions & Internet property selling

OUTRO

  • Best practices & SEO strategies
  • Always be an apprentice
  • How to respect other SEO's
  • How to get respect from other SEO's
  • SEO do's & don'ts
  • SEO as a business
  • Finding SEO clients

Glossary

Appendix A | SEO Resources

Appendix B | SEO Services

Appendix C | SEO Tools

 

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