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Self Taught Search Engine Optimization (SEO)
Learn Everything About SEO
 

Have you ever wanted to rank your website in the search engines but didn't know how?  Have you ever wanted to learn SEO?  Well, Self Taught SEO is a free online guide which will teach you how to rank your website in the major search engines by teaching you the lessons of search engine optimization and search engine marketing.

 

Self Taught SEO is written by me, Ant Onaf.  I will be your author throughout this self-help guide.  Self Taught SEO is a work in progress being updated regularly, so always check back for new information.  Search engines change frequently so I expect the information in this guide to change frequently as well.  Sometimes these changes can be overwhelming and you may feel a bit confused at times, feel free to email me if you have any questions, problems, comments, or concerns about anything related to SEO.  I provide free email consultation (as time allows it).  I am here to help you learn SEO.

 

I recognize the small business owner, individual freelancer, and self-marketer who wish to learn the do-it-yourself method of increasing search engine rank for their websites or client websites.  Not everyone has the extended budget to purchase SEO services or purchase SEO training.  Not everyone will know where to start or have any place to begin.  This site is meant to be your one-stop shop for all things SEO.  It also makes it easy and affordable for anyone to learn SEO.

 

The cost of search engine optimization is very similar to other service provider services, such as automobile mechanics.  Like automobile repairs you can save a great deal of money if you did the repairs yourself, because the bulk of the cost (the labor) is non-existent when you do the repairs yourself. 

 

Are you ready to learn SEO, read the guide, and do the work yourself?  If you answered yes, then Self Taught SEO is for you.  I will teach you everything there is to know about search engine optimization and search engine marketing.   I have tried my best to write the information I share in easy to follow wordsmithing.  I consider this book at a level of beginner to intermediate, but is also valuable for expert level professionals.

 

You should know --- this guide will not provide you with any get rich quick schemes or overnight success methods.  It will take time, effort, and dedication to implement and execute the strategies of these lessons, but in most cases it will take much less time for your website to rank in the search engines than if you did nothing at all.

 

I understand this self-help book will not be for everyone, because everyone will not have the time, dedication, aptitude, or interest to learn search engine optimization.  If your job is to run the business, then you should concentrate on running the business and leave the SEO to the professionals.  In cases such as this, I offer my direct SEO services.  Please feel free to contact me to discuss your search engine optimization and search engine marketing needs. 

 

For those ready to learn everything about SEO, please continue and enjoy!

   
 

Introduction >>>

 

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 | The Beginners Guide

CHAPTER 2 | Web Tracking & Web Log Analysis

CHAPTER 3 | Keyword Targeting

  • Keyword research & analysis
  • Keyword popularity
  • Keyword density
  • Non-popular keywords
  • Misspelled keywords
  • Long tail keywords
  • Pay per click vs. organic keywords
  • Keyword research tools
  • Keywords are for humans not search engines

CHAPTER 4 | SEO Web Hosting

  • Domain names
  • Unique Class-C IP addresses
  • Shared web hosting
  • Virtual web hosting
  • Dedicated web hosting
  • Microsoft Internet Information Server (IIS)
  • Apache web server
  • Programming languages

CHAPTER 5 | On-Page Search Engine Optimization

  • Page loading
  • Friendly url's
  • Navigation & human interaction
  • Coding & design standards
  • Meta tags
  • Page content
  • Internal link architecture
  • Images & alternate text
  • Redirects
  • Robots & spiders (crawlers)
  • Page Errors
  • Sitemaps
  • Advertisements & monetization zones

CHAPTER 6 | Content is King

  • Why is content king?
  • Keyword targeted content
  • Keyword rich content
  • Writing for search engines
  • Wordsmith
  • Article writing
  • Press release writing
  • Syndication & distribution
  • RSS Feeds & XML
  • Blogging
  • Duplicate content

CHAPTER 7| Local Search Marketing

  • Local search listings
  • Yellow pages
  • Business directories
  • Classified advertising
  • Generating reviews

CHAPTER 8 | Paid Search Marketing & Contextual Advertising

  • Pay Per Click
  • Google Adwords
  • Yahoo! Search Marketing
  • MSN AdCenter
  • Landing page optimization
  • Powerful ad copy

CHAPTER 9 | Link Building

  • Anchor text
  • Natural (organic) links
  • Artificial links
  • Strategic inks
  • Directory links
  • Link farms
  • One-way links
  • Reciprocal links
  • Three-way & Multi-way links
  • Power linking
  • Free links
  • Paid links
  • White links
  • Grey links
  • Black links
  • Deep linking
  • Single page links
  • Sitewide links
  • Blog comments
  • Signature links
  • Member profile links
  • Link baiting

CHAPTER 10 | Networking & Social Media

  • Blogging software
  • Blog marketing
  • Social networking
  • Social media marketing
  • Buzz marketing

CHAPTER 11 | Traffic Generation

  • Pop-Ups & pop-unders
  • Hits generators
  • Paid to surf advertising
  • Blog reviews
  • Traffic Exchanges

CHAPTER 12 | Internet Marketing (non-SEO)

  • Email marketing
  • Graphical and banner advertising
  • Affiliate marketing
  • Viral marketing

CHAPTER 13 | Traditional Marketing

  • Word of mouth referrals
  • Print advertising
  • Broadcast media advertising
  • SEO seminars, conferences, etc.
  • Local traditional marketing & Chamber of Commerce
  • Upselling

CHAPTER 14 | Monetization & Profits

  • Ad zones & positioning
  • Affiliate ad publishing
  • Pay per click ad publishing
  • Graphical ad publishing
  • Pop ad publishing
  • Pay per blog post
  • Text link ad publishing
  • Acquisitions & Internet property selling

OUTRO

  • Best practices & SEO strategies
  • Always be an apprentice
  • How to respect other SEO's
  • How to get respect from other SEO's
  • SEO do's & don'ts
  • SEO as a business
  • Finding SEO clients

Glossary

Appendix A | SEO Resources

Appendix B | SEO Services

Appendix C | SEO Tools

 

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